Association 4.0 — Positioning for Success in an Era of Disruption

Sherry Budziak & Kevin Ordonez Give You

Association 4.0 — Positioning for Success in an Era of Disruption

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Gary Shapiro

President and CEO, Consumer Technology Association

"The pace of technological change is exponential and algorithmic," Shapiro says. "Smartphones are ubiquitous, and with the Internet, wireless technology, and analytics [available at one's fingertips], anyone with tech skills and a broadband connection can create a new company."
Association 4.0 — Positioning for Success in an Era of Disruption

Excerpt

Fast Forward to The Year 2030.

Sensors track every aspect of your life. Virtual reality is as commonplace as coffee and is on your cell phone. You don’t own a car. Robotics, 3D printing, artificial intelligence and other Star Wars electronics have replaced millions of jobs. Smart devices are making your decisions, connecting you to technology and performing tasks and activities you haven’t even dreamed of.

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Today’s volatile technology landscape has opened associations up to competition from all directions. It is leading associations to rethink their business models and reformulate their value propositions.

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